Citazione Stile APA (7a Edizione)

Parente, D. (2000). Advertising campaign strategy: A guide to marketing communication plans (2nd ed.). The Dryden Press.

Citazione stile Chigago Style (17a edizione)

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. Fort Worth, Tex: The Dryden Press, 2000.

Citatione MLA (9a ed.)

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. The Dryden Press, 2000.