Cita APA (7th ed.)

Schewe, C. D. (1987). Marketing, principles and strategies. Random House.

Cita Chicago (17th ed.)

Schewe, Charles D. Marketing, Principles and Strategies. New York: Random House, 1987.

Cita MLA (9th ed.)

Schewe, Charles D. Marketing, Principles and Strategies. Random House, 1987.