Cita APA (7th ed.)

Taylor, J. W. (1997). Marketing planning: A step-by-step guide. Prentice Hall.

Cita Chicago (17th ed.)

Taylor, James Walter. Marketing Planning: A Step-by-step Guide. Englewood Cliffs, N.J: Prentice Hall, 1997.

Cita MLA (9th ed.)

Taylor, James Walter. Marketing Planning: A Step-by-step Guide. Prentice Hall, 1997.