Cita APA (7th ed.)

Pessemier, E. A. (1966). New-product decisions: An analytical approach. McGraw-Hill.

Cita Chicago (17th ed.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. New York: McGraw-Hill, 1966.

Cita MLA (9th ed.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. McGraw-Hill, 1966.