APA-referens (7:e uppl.)

Pessemier, E. A. (1966). New-product decisions: An analytical approach. McGraw-Hill.

Chicago-referens (17:e uppl.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. New York: McGraw-Hill, 1966.

MLA-referens (9:e uppl.)

Pessemier, Edgar A. New-product Decisions: An Analytical Approach. McGraw-Hill, 1966.