Pessemier, E. A. (1966). New-product decisions: An analytical approach. McGraw-Hill.
Cita Chicago (17th ed.)Pessemier, Edgar A. New-product Decisions: An Analytical Approach. New York: McGraw-Hill, 1966.
Cita MLA (9th ed.)Pessemier, Edgar A. New-product Decisions: An Analytical Approach. McGraw-Hill, 1966.
Atenció: Aquestes cites poden no estar 100% correctes.