APA (7th ed.) Citation

Rice, R. E. (1984). The new media: Communication, research, and technology. Sage Pub.

Chicago Style (17th ed.) Citation

Rice, Ronald E. The New Media: Communication, Research, and Technology. Beverly Hills, Calif: Sage Pub, 1984.

MLA (9th ed.) Citation

Rice, Ronald E. The New Media: Communication, Research, and Technology. Sage Pub, 1984.