Barban, A. M., & Kopec, F. J. (1987). Essentials of media planning: A marketing viewpoint (2nd ed.). NTC Business Books.
芝加哥风格引文Barban, Arnold M., 与 Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1987.
MLA引文Barban, Arnold M., 与 Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 2nd ed. NTC Business Books, 1987.
警告：这些引文格式不一定是100％准确.