Barban, A. M., & Kopec, F. J. (1987). Essentials of media planning: A marketing viewpoint (2nd ed.). NTC Business Books.
Citace podle Chicago (17th ed.)Barban, Arnold M., a Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1987.
Citace podle MLA (9th ed.)Barban, Arnold M., a Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 2nd ed. NTC Business Books, 1987.
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