APA (7th ed.) Citation

De Fleur, M. L., & Rokeach, S. B. (1975). Theories of mass communication. McKay.

Chicago Style (17th ed.) Citation

De Fleur, Melvin L., and Sandra Ball Rokeach. Theories of Mass Communication. New York: McKay, 1975.

MLA (9th ed.) Citation

De Fleur, Melvin L., and Sandra Ball Rokeach. Theories of Mass Communication. McKay, 1975.

Warning: These citations may not always be 100% accurate.