Cita APA (7a ed.)

Sissors, J. Z., & Goodrich, W. B. (1983). Media planning workbook: With discussions and problems (2d rev. ed.). National Textbook Co.

Cita Chicago Style (17a ed.)

Sissors, Jack Z., y William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. Lincolnwood, Ill: National Textbook Co, 1983.

Cita MLA (9a ed.)

Sissors, Jack Z., y William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. National Textbook Co, 1983.