Sissors, J. Z., & Goodrich, W. B. (1983). Media planning workbook: With discussions and problems (2d rev. ed.). National Textbook Co.
Citazione stile Chigago Style (17a edizione)Sissors, Jack Z., e William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. Lincolnwood, Ill: National Textbook Co, 1983.
Citatione MLA (9a ed.)Sissors, Jack Z., e William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. National Textbook Co, 1983.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.