Sissors, J. Z., & Goodrich, W. B. (1983). Media planning workbook: With discussions and problems (2d rev. ed.). National Textbook Co.
Chicago Style (17th ed.) CitationSissors, Jack Z., and William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. Lincolnwood, Ill: National Textbook Co, 1983.
MLA (9th ed.) CitationSissors, Jack Z., and William B. Goodrich. Media Planning Workbook: With Discussions and Problems. 2d rev. ed. National Textbook Co, 1983.
Warning: These citations may not always be 100% accurate.