APA (7th ed.) Citation

Patti, C. H., & Moriarty, S. E. (1990). The making of effective advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

Patti, Charles H., and Sandra E. Moriarty. The Making of Effective Advertising. Englewood Cliffs, N. J: Prentice-Hall, 1990.

MLA (9th ed.) Citation

Patti, Charles H., and Sandra E. Moriarty. The Making of Effective Advertising. Prentice-Hall, 1990.