Cita APA (7th ed.)

Jugenheimer, D. W., & White, G. E. (1991). Basic advertising. South-western Pub. Co.

Cita Chicago (17th ed.)

Jugenheimer, Donald W., i Gordon E. White. Basic Advertising. Cincinnati: South-western Pub. Co, 1991.

Cita MLA (9th ed.)

Jugenheimer, Donald W., i Gordon E. White. Basic Advertising. South-western Pub. Co, 1991.