APA (7th ed.) Citation

Jugenheimer, D. W., & White, G. E. (1991). Basic advertising. South-western Pub. Co.

Chicago Style (17th ed.) Citation

Jugenheimer, Donald W., and Gordon E. White. Basic Advertising. Cincinnati: South-western Pub. Co, 1991.

MLA (9th ed.) Citation

Jugenheimer, Donald W., and Gordon E. White. Basic Advertising. South-western Pub. Co, 1991.