APA (7th ed.) Citation

Pope, D. (1983). The making of modern advertising. Basic Books.

Chicago Style (17th ed.) Citation

Pope, Daniel. The Making of Modern Advertising. New York: Basic Books, 1983.

MLA (9th ed.) Citation

Pope, Daniel. The Making of Modern Advertising. Basic Books, 1983.

Warning: These citations may not always be 100% accurate.