TY - BOOK T1 - Advertising A1 - O'Guinn, Thomas C. A2 - Allen, Chris T. A2 - Semenik, Richard J. LA - English PP - Cincinnati, Ohio PB - South-Western College Pub. YR - 1998 UL - https://tuklas.up.edu.ph/Record/UP-8027390931312295928 OP - 623 CN - HF5821 O34 1998 KW - Advertising. ER -