APA (7th ed.) Citation

Fletcher, A. D., & Bowers, T. A. (1991). Fundamentals of advertising research (4th ed.). Wadsworth Pub. Co.

Chicago Style (17th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 4th ed. Belmont, Calif: Wadsworth Pub. Co, 1991.

MLA (9th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 4th ed. Wadsworth Pub. Co, 1991.