Cita APA (7a ed.)

Moriarty, S. E. (1991). Creative advertising: Theory and practice. Prentice-Hall.

Cita Chicago Style (17a ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Englewood Cliffs, N. J: Prentice-Hall, 1991.

Cita MLA (9a ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice-Hall, 1991.