Mooij, M. K. d., & Keegan, W. J. (1991). Advertising worldwide: Concepts, theories, and practice of international, multinational, and global advertising. Prentice Hall.
Цитирование в стиле Чикаго (17-е изд.)Mooij, Marieke K. de, и Warren J. Keegan. Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising. New York: Prentice Hall, 1991.
Цитирование MLA (9-е изд.)Mooij, Marieke K. de, и Warren J. Keegan. Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising. Prentice Hall, 1991.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.