APA (7th ed.) Citation

Mandell, M. I. (1984). Advertising (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Mandell, Maurice I. Advertising. 4th ed. Englewood Cliffs, N. J: Prentice-Hall, 1984.

MLA (9th ed.) Citation

Mandell, Maurice I. Advertising. 4th ed. Prentice-Hall, 1984.