APA (7th ed.) Citation

Kirkpatrick, C. A. (1964). Advertising: Mass communication in marketing (2d ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Kirkpatrick, Charles Atkinson. Advertising: Mass Communication in Marketing. 2d ed. Boston: Houghton Mifflin, 1964.

MLA (9th ed.) Citation

Kirkpatrick, Charles Atkinson. Advertising: Mass Communication in Marketing. 2d ed. Houghton Mifflin, 1964.