APA引文

Hepner, H. W. (1964). Advertising: Creative communication with consumers. McGraw-Hill.

芝加哥风格引文

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. New York: McGraw-Hill, 1964.

MLA引文

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. McGraw-Hill, 1964.