APA (7th ed.) Citation

Hepner, H. W. (1964). Advertising: Creative communication with consumers. McGraw-Hill.

Chicago Style (17th ed.) Citation

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. New York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. McGraw-Hill, 1964.

Warning: These citations may not always be 100% accurate.