Wells, W., Burnett, J., & Moriarty, S. (1995). Advertising: Principles and practice (3rd ed.). Prentice-Hall.
Citace podle Chicago (17th ed.)Wells, William, John Burnett, a Sandra Moriarty. Advertising: Principles and Practice. 3rd ed. Englewood Cliffs, N. J: Prentice-Hall, 1995.
Citace podle MLA (9th ed.)Wells, William, et al. Advertising: Principles and Practice. 3rd ed. Prentice-Hall, 1995.
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