Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

Taispeáin gach leagan (3)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Shimp, Terence A.
Formáid: LEABHAR
Foilsithe / Cruthaithe: Fort Worth, Tex. The Dryden Press c2000.
Ábhair:
Communications in marketing.
Sales promotion.
Advertising.
Direct marketing.