Advertising promotion supplemental aspects of integrated marketing communications

Advertising promotion supplemental aspects of integrated marketing communications

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מידע ביבליוגרפי
מחבר ראשי: Shimp, Terence A.
פורמט: ספר
יצא לאור: Fort Worth, Tex. The Dryden Press c2000.
נושאים:
Communications in marketing.
Sales promotion.
Advertising.
Direct marketing.