APA (7th ed.) Citation

Shimp, T. A. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications. The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. Fort Worth, Tex: The Dryden Press, 2000.

MLA (9th ed.) Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press, 2000.