Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliografske podrobnosti
Glavni avtor: Best, Roger J.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, N.J. Prentice-Hall, N.J. c2000.
Izdaja:2nd ed.
Teme:
Marketing > Management.