Best, R. J. (2000). Market-based management: Strategies for growing customer value and profitability (2nd ed.). Prentice-Hall, N.J.
Citação norma ChicagoBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 2nd ed. Upper Saddle River, N.J: Prentice-Hall, N.J, 2000.
Citação norma MLABest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 2nd ed. Prentice-Hall, N.J, 2000.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.