APA (7th ed.) Citation

Sheth, J. N., & Garrett, D. E. (1986). Marketing theory: Classic and contemporary readings. South-Western Pub. Co.

Chicago Style (17th ed.) Citation

Sheth, Jagdish N., and Dennis E. Garrett. Marketing Theory: Classic and Contemporary Readings. Cincinnati: South-Western Pub. Co, 1986.

MLA (9th ed.) Citation

Sheth, Jagdish N., and Dennis E. Garrett. Marketing Theory: Classic and Contemporary Readings. South-Western Pub. Co, 1986.