Selling principles and practices - Buskirk, Richard Hobart 1927-; Buskirk, Bruce D.; Russell, Frederic Arthur 1886-1973. (New York McGraw-Hill, 1992)
Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988.
Keywords: Selling