Marketing decision making analytic framework and cases

Marketing decision making analytic framework and cases

Detalhes bibliográficos
Outros Autores: O'Dell, William F. (William Francis) 1909-
Formato: Livro
Idioma:English
Publicado em: Cincinnati South-Western Pub. Co. c1988.
Edição:4th ed.
Assuntos:
Marketing > Decision making.
Marketing > Decision making > Case studies.