APA (7th ed.) Citation

O'Dell, W. F. (1988). Marketing decision making: Analytic framework and cases (4th ed.). South-Western Pub. Co.

Chicago Style (17th ed.) Citation

O'Dell, William F. Marketing Decision Making: Analytic Framework and Cases. 4th ed. Cincinnati: South-Western Pub. Co, 1988.

MLA (9th ed.) Citation

O'Dell, William F. Marketing Decision Making: Analytic Framework and Cases. 4th ed. South-Western Pub. Co, 1988.