APA (7th ed.) Citation

Jefkins, F. W. (1974). Marketing and PR media planning. Pergamon Press.

Chicago Style (17th ed.) Citation

Jefkins, Frank William. Marketing and PR Media Planning. Oxford: Pergamon Press, 1974.

MLA (9th ed.) Citation

Jefkins, Frank William. Marketing and PR Media Planning. Pergamon Press, 1974.

Warning: These citations may not always be 100% accurate.