APA (7th ed.) Citation

Enis, B. M., & Cox, K. K. (1988). Marketing classics: A selection of influential articles (6th ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Enis, Ben M., and Keith Kohn Cox. Marketing Classics: A Selection of Influential Articles. 6th ed. Boston: Allyn and Bacon, 1988.

MLA (9th ed.) Citation

Enis, Ben M., and Keith Kohn Cox. Marketing Classics: A Selection of Influential Articles. 6th ed. Allyn and Bacon, 1988.

Warning: These citations may not always be 100% accurate.