Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products

Bibliographic Details
Main Author: Gershman, Michael
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley Pub. Co. c1990.
Subjects:
Marketing > United States > Case studies.
Brand name products > United States > Marketing > Case studies.