Cita APA (7th ed.)

Rachman, D. J. (1988). Marketing today (2nd ed.). Dryden Press.

Cita Chicago (17th ed.)

Rachman, David J. Marketing Today. 2nd ed. Chicago: Dryden Press, 1988.

Cita MLA (9th ed.)

Rachman, David J. Marketing Today. 2nd ed. Dryden Press, 1988.