APA (7th ed.) Citation

Sudharshan, D. (1995). Marketing strategy: Relationships, offerings, timing and resource allocation. Prentice-Hall.

Chicago Style (17th ed.) Citation

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N. J: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Prentice-Hall, 1995.