APA-Zitierstil (7. Ausg.)

Sudharshan, D. (1995). Marketing strategy: Relationships, offerings, timing and resource allocation. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N. J: Prentice-Hall, 1995.

MLA-Zitierstil (9. Ausg.)

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Prentice-Hall, 1995.