Sudharshan, D. (1995). Marketing strategy: Relationships, offerings, timing and resource allocation. Prentice-Hall.
Citace podle Chicago (17th ed.)Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N. J: Prentice-Hall, 1995.
Citace podle MLA (9th ed.)Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Prentice-Hall, 1995.
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