Cita APA (7th ed.)

Sudharshan, D. (1995). Marketing strategy: Relationships, offerings, timing and resource allocation. Prentice-Hall.

Cita Chicago (17th ed.)

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Englewood Cliffs, N. J: Prentice-Hall, 1995.

Cita MLA (9th ed.)

Sudharshan, D. Marketing Strategy: Relationships, Offerings, Timing and Resource Allocation. Prentice-Hall, 1995.