Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Détails bibliographiques
Auteur principal: Hutt, Michael D.
Autres auteurs: Speh, Thomas W.
Format: Livre
Langue:English
Publié: Fort Worth, Tex. The Dryden Press c1998.
Édition:6th ed.
Sujets:
Industrial marketing > Management > Case studies.