Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Detalles Bibliográficos
Autor principal: Hutt, Michael D.
Otros Autores: Speh, Thomas W.
Formato: Libro
Lenguaje:English
Publicado: Fort Worth, Tex. The Dryden Press c1998.
Edición:6th ed.
Materias:
Industrial marketing > Management > Case studies.