Cita APA (7th ed.)

Keegan, W. J., Moriarty, S. E., & Duncan, T. (1992). Marketing. Prentice-Hall.

Cita Chicago (17th ed.)

Keegan, Warren J., Sandra E. Moriarty, i Tom Duncan. Marketing. Englewood Cliffs, N. J: Prentice-Hall, 1992.

Cita MLA (9th ed.)

Keegan, Warren J., et al. Marketing. Prentice-Hall, 1992.