APA (7th ed.) Citation

Howard, J. A. (1973). Marketing management: Operating, strategic, and administrative (3rd ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Management: Operating, Strategic, and Administrative. 3rd ed. Homewood, Ill: Richard D. Irwin, 1973.

MLA (9th ed.) Citation

Howard, John A. Marketing Management: Operating, Strategic, and Administrative. 3rd ed. Richard D. Irwin, 1973.