APA (7th ed.) Citation

Buskirk, R. H. (1966). Principles of marketing: The management view (Rev. ed.). Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Buskirk, Richard Hobart. Principles of Marketing: The Management View. Rev. ed. New York: Holt, Rinehart and Winston, 1966.

MLA (9th ed.) Citation

Buskirk, Richard Hobart. Principles of Marketing: The Management View. Rev. ed. Holt, Rinehart and Winston, 1966.