Cita APA (7th ed.)

Ness, T. E., & Day, R. L. (1978). Marketing in action: A decision game (4th ed.). Richard D. Irwin.

Cita Chicago (17th ed.)

Ness, Thomas E., i Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Homewood, Ill: Richard D. Irwin, 1978.

Cita MLA (9th ed.)

Ness, Thomas E., i Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Richard D. Irwin, 1978.

Atenció: Aquestes cites poden no estar 100% correctes.