Ness, T. E., & Day, R. L. (1978). Marketing in action: A decision game (4th ed.). Richard D. Irwin.
Cita Chicago (17th ed.)Ness, Thomas E., i Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Homewood, Ill: Richard D. Irwin, 1978.
Cita MLA (9th ed.)Ness, Thomas E., i Ralph L. Day. Marketing in Action: A Decision Game. 4th ed. Richard D. Irwin, 1978.
Atenció: Aquestes cites poden no estar 100% correctes.