APA (7th ed.) Citation

Beckman, T. N., Davidson, W. R., & Maynard, H. H. (1962). Marketing (7th ed.). Ronald Press.

Chicago Style (17th ed.) Citation

Beckman, Theodore N., William R. Davidson, and Harold Howard Maynard. Marketing. 7th ed. New York: Ronald Press, 1962.

MLA (9th ed.) Citation

Beckman, Theodore N., et al. Marketing. 7th ed. Ronald Press, 1962.