APA (7th ed.) Citation

Maynard, H. H., Davidson, W. R., & Beckman, T. N. 1. . . . . . j. a. (1957). Principles of marketing (6th ed.). Ronald Press.

Chicago Style (17th ed.) Citation

Maynard, Harold Howard, William R. Davidson, and Theodore N. 1894- joint auth Beckman. Principles of Marketing. 6th ed. New York: Ronald Press, 1957.

MLA (9th ed.) Citation

Maynard, Harold Howard, et al. Principles of Marketing. 6th ed. Ronald Press, 1957.