APA (7th ed.) Citation

Mallen, B. E. . . e. (1967). The marketing channel: A conceptual viewpoint. Wiley.

Chicago Style (17th ed.) Citation

Mallen, Bruce E ed. The Marketing Channel: A Conceptual Viewpoint. New York: Wiley, 1967.

MLA (9th ed.) Citation

Mallen, Bruce E ed. The Marketing Channel: A Conceptual Viewpoint. Wiley, 1967.

Warning: These citations may not always be 100% accurate.