APA (7th ed.) Citation

Fisk, G. (1967). Marketing systems: An introductory analysis. Harper & Row.

Chicago Style (17th ed.) Citation

Fisk, George. Marketing Systems: An Introductory Analysis. New York: Harper & Row, 1967.

MLA (9th ed.) Citation

Fisk, George. Marketing Systems: An Introductory Analysis. Harper & Row, 1967.