Cita APA (7a ed.)

Evans, J. R., & Berman, B. (1995). Principles of marketing (3rd ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Evans, Joel R., y Barry Berman. Principles of Marketing. 3rd ed. Englewood Cliffs, N. J: Prentice-Hall, 1995.

Cita MLA (9a ed.)

Evans, Joel R., y Barry Berman. Principles of Marketing. 3rd ed. Prentice-Hall, 1995.