APA (7th ed.) Citation

Evans, J. R., & Berman, B. (1995). Principles of marketing (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 3rd ed. Englewood Cliffs, N. J: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Evans, Joel R., and Barry Berman. Principles of Marketing. 3rd ed. Prentice-Hall, 1995.