APA (7th ed.) Citation

Dibb, S., & Simkin, L. (1994). The marketing casebook: Cases and concepts. Routledge.

Chicago Style (17th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Marketing Casebook: Cases and Concepts. London: Routledge, 1994.

MLA (9th ed.) Citation

Dibb, Sally, and Lyndon Simkin. The Marketing Casebook: Cases and Concepts. Routledge, 1994.