APA (7th ed.) Citation

Crane, E. (1965). Marketing communications: A behavioral approach to men, messages, and media. J. Wiley.

Chicago Style (17th ed.) Citation

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. New York: J. Wiley, 1965.

MLA (9th ed.) Citation

Crane, Edgar. Marketing Communications: A Behavioral Approach to Men, Messages, and Media. J. Wiley, 1965.